Most categories are $95.
All numbers followed with a c are considered campaigns and are $175. Judges recognize that some categories overlap and an entry doesn’t always fit exactly in a certain category. Judges may move an entry to another category they deem more suitable.
DIGITAL MARKETING & COMMUNICATION CAMPAIGNS
(Include general overview and examples of materials)
1c. Digital Branding and Marketing ($175)2c. Integrated Marketing ($175)3c. Interactive Brand Experience ($175)4c. SEO Campaign ($175)5c. Social Marketing ($175)6c. Other _____ ($175)
WEBSITE
7. Business to Business8. Business to Consumer9. Association10. Corporation11. Educational Institution12. Finance13. Government14. Health & Wellness15. HR Benefits16. Informational17. Legal18. Manufacturing19. Marketing, PR, Advertising, Digital Agency20. Medical21. Nonprofit22. Publication Online23. Professional Service24. Redesign25. Small Business26. Travel27. Other _____
WEBSITE ELEMENT
28. Home Page29. Landing Page30. Intranet31. Microsite32. Multi-Media Games, Contests33. Portal34. Storefront/E-Commerce35. Training Module36. Animation37. Motion Graphics Company Overview38. Motion Graphics Product39. Motion Graphics Service40. Motion Graphics Explanation41. Motion Graphics Information42. White Board Video43. Streaming Video44. Augmented Reality45. Virtual Reality46. Other _____
WEBSITE CREATIVITY
47. Website Design48. Website Home Page Design49. Website Interior Design50. Website Copy51. Animation Design52. Graphics Design53. Interactive Capabilities54. Navigation Design55. Other _____
VIDEO FOR THE WEB
56. Long Form57. Short Form58. Company Overview59. Corporate Image60. Cultural61. Documentary62. Educational Institution63. Entertainment64. Environmental Issue65. Event66. Facility Overview67. Fund Raiser68. Government69. Health Care70. Informational71. Instructional72. Legal73. Marketing (Service)74. Marketing (Product)75. News & Information76. Nonprofit77. Orientation78. Recruitment79. Religious80. Safety81. Sales Motivation82. Sales Presentation83. Sizzle Reel84. Social Media85. Special Event86. Sports87. Student Production88. Travel89. Training90. Tribute91. Viral Video for Company92. Viral Video for Entertainment93. YouTube Entertainment94. YouTube Marketing95. Other _____
VIDEO CREATIVITY
96. Directing97. Editing98. Motion Graphics99. On-Camera Talent100. Original Music101. Special Effects/Animation102. Videography103. Voice-Over Talent104. Writing105. Other_____
MOBILE WEB APPLICATIONS
106. Business to Business107. Business to Consumer108. Education109. Entertainment110. Finance111. Games112. Government113. Health & Wellness114. Information115. Maps116. Shopping117. Sports/Recreation118. Training Module119. Travel120. Use of QR Code121. Innovative New App122. Other _____
MOBILE SITE CREATIVITY
123. Mobile Site or App Design124c. Multi-Media Games, Contests Design ($175)125. Graphic Design126. Rich Media Design127. Interactive Capabilities128. Other _____
CONTENT MARKETING
129. Blog Overall130. Blog Individual Post131. Blog Industry Influencer132. Case Study133. eBook134. Game135. How-To-Guide136. Infographic137. Podcast138. Quiz139. Survey140. Webinar141. Webcast142. White Paper143. YouTube Video144c. Content Strategy ($175)145. Other ____
SOCIAL MEDIA MARKETING
146c. Social Campaign ($175)147c. Brand Identity Campaign ($175)148c. Product or Service Marketing Campaign ($175)149c. Social Measurement ($175)150. Facebook Overall151. Facebook Content152. Facebook Engagement153. Instagram Overall154. Instagram Content155. Instagram Engagement156. LinkedIn Overall157. LinkedIn Content158. LinkedIn Engagement159. Pinterest Overall160. Pinterest Content161. Pinterest Engagement162. Snapchat Filter163. Snapchat Content164. Snapchat Engagement165. Tumblr Overall166. Tumblr Content167. Tumblr Engagement168. Twitter Overall169. Twitter Content170. Twitter Engagement171. Other Social Platforms Overall_____172. Other Social Platforms Content_____173. Other Social Platforms Engagement_____174. Social Site Design175. Contest Promotion176. Event Promotion177. Industry Influencer178. Product or Service Marketing179. Use of Graphics180. Use of Live Streaming181. Use of Photography182. Use of Video183. Other Social Elements_____
PAID MEDIA ONLINE AD
(Paid advertising generated by a company)
184c. Online Ad Campaign ($175)185. Display Advertising B-to-B (banners, buttons, sliders, skyscrapers)186. Display Advertising B-to-C (banners, buttons, sliders, skyscrapers)187. Pop-Up/Pop-Under Ads Display B-to-B188. Pop-Up/Pop-Under Ads Display B-to-C189. Campaign B-to-B (3 or more pieces)190. Campaign B-to-C (3 or more pieces)191. Native Advertising192. Paid Media Placement193. Rich Media B-to-B194. Rich Media B-to-C195. Video or Animated B-to-B196. Video or Animated B-to-C197c. Video Ad Campaign ($175)198. Other _____
PAID MEDIA MOBILE ADVERTISING
199c. Mobile Ad Campaign ($175)200. Static B-to-B201. Static B-to-C202. Rich Media B-to-B203. Rich Media B-to-C204. Location Based Targeting205. Video or Animated B-to-B206. Video or Animated B-to-C207. Other _____
OWNED MEDIA
(Information a company generates and controls)
208. eAnnual Report209. eBrochure210. eCard211. eInvitation212. eMagazine213. eNewsletter214. eMail215c. eMail Campaign ($175)216c. eMail Reengagement Campaign ($175)217. eBenefits Module218. eBrochure Module219. eTraining Module220. Other _____
ONLINE MEDIA DESIGN
221. eCommunication (Annual Report, email etc.)222. Other _____
EARNED MEDIA
(Publicity that can’t be bought)
223. Article or News Placement224. Blog Placement225. Reviews/Ratings226. Unpaid Product Placement227c. Viral Marketing Campaign ($175)228. Other ____
AUDIO
229c. Ad Campaign ($175)230. Ad Single Spot231. Original Music232. Podcast Single Episode233. Podcast Series234. Program235. Promotion236. PSA237. PSA Campaign238. Sports239. Other ____
NEW CATEGORY
My digital project doesn't fit any of the headings.
(Attach a brief explanation and proposed category with entry)
240c. New Category ($175)
PRO BONO
With a paid entry, dotCOMM entrants can enter their pro bono work without charge (outside clients only, no in-house).
Multiple pieces from the same client count as one entry. You can have up to three pro bono clients. You will be judged on creativity and the extent of your effort.