Most categories are $95.
All numbers followed with a c are considered campaigns and are $175. Judges recognize that some categories overlap and an entry doesn’t always fit exactly in a certain category. Judges may move an entry to another category they deem more suitable.
DIGITAL MARKETING & COMMUNICATION
CAMPAIGNS
(Include general overview and examples of materials)
1c. Digital Advertising Campaign ($175)2c. Digital Marketing Campaign ($175)3c. Social Media Campaign ($175)4c. SEO Campaign ($175)5c. eCommerce Campaign ($175)6c. Brand Awareness Campaign ($175)7c. Data Gathering and Implementation ($175)8c. Interactive Brand Experience ($175)9c. Integrated Marketing ($175)10c. Viral Marketing Campaign ($175)11c. Other _____ ($175)
WEB
WEBSITE
12. Business to Business13. Business to Consumer14. Association15. Corporation16. Educational Institution17. Finance18. Government19. Health & Wellness20. HR Benefits21. Informational22. Legal23. Manufacturing24. Marketing, PR, Advertising, Digital Agency25. Medical26. Nonprofit27. Online Publication28. Professional Service29. Small Business30. Sports/Recreation31. Travel32. Other _____
WEBSITE ELEMENT
33. Home Page34. Landing Page35. Intranet36. Microsite37. Multi-Media Games, Contests38. Portal39. Storefront/E-Commerce40. Training Module41. Animation42. Motion Graphics Company Overview43. Motion Graphics Product44. Motion Graphics Service45. Motion Graphics Explanation46. Motion Graphics Information47. White Board Video48. Streaming Video49. Augmented Reality50. Virtual Reality51. Other __________
WEBSITE CREATIVITY
52. Website Design53. Website Home Page Design54. Website Interior Design55. Website Copy56. Animation Design57. Infographic58. Interactive Capabilities59. Navigation Design60. Other __________
MOBILE/APPS
61. Business to Business62. Business to Consumer63. Education64. Energy65. Entertainment66. Finance67. Games68. Government69. Health & Wellness70. Information71. Maps72. Public Sector73. Retail74. Sports/Recreation75. Training Module76. Travel & Hospitality77. Use of QR Code78. Innovative New App79. Other _____
MOBILE CREATIVITY
80. Mobile Site Design81c. Multi-Media Games, Contests Design ($175)82. Graphic Design83. Rich Media Design84. Interactive Capabilities85. Other __________
CONTENT MARKETING
86. Blog Overall87. Blog Single Post88. Blog Company89. Blog – Corporate Individual90. Influencer Blog91. Blog Personal92. Blog Writing93. Blog Design94. eBook95. Game96. How-To Guide97. Infographic98. Web Podcast Series99. Web Podcast Single Episode100. Quiz101. Survey102. Webinar103. Webcast104. White Paper105. YouTube Video106c. Content Strategy ($175)107. Other _______
SOCIAL MEDIA MARKETING
108c. Social Campaign ($175)109c. Social Branding Campaign ($175)110. Social Campaign Engagement ($175)111. Facebook112. Instagram113. LinkedIn114. Snapchat115. Twitter116. Other Social Platform _______117. Social Content118. Social Site Design119. Social Contest Promotion120. Social Event Promotion121. Use of Industry Influencer122. Use of Infographics123. Use of Photography124. Use of Video125. YouTube126. Other Social Element_____
VIDEO
127. Short Form < :30128. Short Form < 1:00129. Short Form < 3:00130. Long Form >3:00131. Cause Related132. Company Overview133. Corporate Image134. Cultural135. Documentary136. Educational Institution137. Entertainment138. Environmental Issue139. Event140. Facility Overview141. Fund Raiser142. Government143. Health Care144. Informational145. Instructional146. Legal147. Marketing (Service)148. Marketing (Product)149. News & Information150. Nonprofit151. Orientation152. Recruitment153. Religious154. Safety155. Sales Motivation156. Sales Presentation157. Sizzle Reel158. Social Media159. Special Event160. Sports161. Student Production162. Travel163. Training164. Tribute165c. Video Series ($175)166. Viral Video for Company167. Viral Video for Entertainment168. YouTube Video169. Other _______
VIDEO CREATIVITY
170. Directing171. Editing172. Motion Graphics173. On-Camera Talent174. Original Music175. Special Effects/Animation176. Videography177. Voice-Over Talent178. Writing179. Other____________
DIGITAL ADVERTISING & MARKETING
PAID MEDIA
(Paid advertising generated by a company)
180c. Online Ad Campaign ($175)181. Display Ad (banners, buttons, sliders, skyscrapers)182. Video or Animated Ad183. Mobile Ad184. Other _______
OWNED MEDIA
(Information a company generates and controls)
185. eAnnual Report186. eBrochure187. eCard188. eInvitation189. eMagazine190. eNewsletter191. eMail192. eMail Campaign ($175)193. eBenefits Module194. eTraining Module195. Other _____
ONLINE MEDIA DESIGN
196. eCommunication (Annual Report, email etc.)197. Other _____
EARNED MEDIA
(From unpaid, third-party provider)
198. Article or News Placement199. Blog Placement200. Reviews/Ratings201. Unpaid Product Placement202. Viral Placement203. Other _______
AUDIO/RADIO/PODCAST
204c. Ad Campaign ($175)205. Ad Single Spot206. Original Music207. Audio Podcast Single Episode208. Audio Podcast Series209. Program210. Promotion211. PSA212. PSA Campaign213. Sports214. Other __________
NEW CATEGORY
My digital project doesn't fit any of the headings.
(Attach a brief explanation and proposed category with entry)
215c. New Category ($175)
PRO BONO
Multiple pieces from the same client count as one entry. You can have up to three pro bono clients. You will be judged on creativity and the extent of your effort.
Multiple pieces from the same client count as one entry. You can have up to three pro bono clients. You will be judged on creativity and the extent of your effort.