Judging
Entries are judged at random and not compared directly to other entries in their categories. There could be no winners or multiple winners in a category. Work is evaluated solely on its own quality, creativity, and resourcefulness. There are no lengthy essays to persuade the judges. Judges base their decisions on learned perceptions of creative excellence rather than an entrant's imaginative explanation of an entry’s value. In some cases, such as a plan or campaign, there may be a need for additional materials.
Since there is a tremendous variance of resources from entrant-to-entrant, piece-to-piece, and perceived budget is taken into consideration in the judging. Based on their work experiences, judges have an expectation for each individual entry. A student-produced project is not held to the same expectation as a piece produced by a Madison Avenue agency for a Fortune 500 company.
Judges verbalize their criticisms, compliments, etc., and then agree on a score. Entries receiving scores between 90-100 points are Platinum Winners. Entries with 80-89 points are Gold Winners. Entries scoring from 70-79 receive an Honorable Mention certificate.